Who You Calling Hype?

Over the three preliminary days of Masters week, I've seen at least two articles on pgatour.com surface with exactly the same theme: the hype around Tiger Woods at this 76th Masters Tournament is excessive, there are nearly a hundred other players in the field with eyes on a victory of their own, this won't just be some coronation. Maybe Rory McIlroy is included in the hyped category, as in a hyped Woods vs. McIlroy confrontation. Of course the articles themselves are sportswriter-y in the extreme, but that's not even my main problem with them. They're posted on the most prominent website in American championship golf! What are they if not hype? In general I've noticed a tremendous amount of spinning from the golf establishment this year against Tiger Woods, his resurgence, and the idea that he might just start winning tournaments and majors again like he always used to. It's a little funny, then, to see that same golf establishment complaining about how much everyone thinks Tiger's the only person in the field!