"A Better Bargain"?

That's apparently the new Obama slogan/catchphrase/hashtag (no, seriously) from his economic speech today. The idea is that his agenda is to "build a better bargain for the middle class." Hmmm, where have I heard that before? Oh, right: from two different Roosevelts and Harry Truman. How about, instead of using a phrase that's an obvious rip-off of "New Deal" or "Fair Deal" or "Square Deal," or really kind of trying to be all of those at once, they finally embrace the obvious slogan to describe Obama's long-term economic agenda?